Manufar mu Sadarwa, haɗin kai, nasara-nasara. Ruhin kasuwanci Ƙwarewa, sadaukarwa, neman ƙwazo, mai son jama'a, haɗin gwiwar ƙirƙira na gaba, mutunci, sabis, da nasara-nasara. 1) Falsafar kamfani Neman gaskiya da aiwatarwa, haɗin kai kuma mu ci gaba. 2) Ra'ayin samfur Ci gaba da haɓaka ra'ayin samfur, bi kamala. 3) Ra'ayin baiwa Ta amfani ne kawai za mu iya girma tare. 4) Ra'ayin Nauyi Quality farko, abokin ciniki farko.
